Chalkstream helps membership organisations and trade associations understand the professions they serve.
Benefits
Our research has helped membership and trade associations:
- better understand and serve their members
- develop their membership and training offer
- shape policy and campaigning activity
- plot future changes in the profile of professions.
Process
Projects involve:
- analysis of Office of National Statistics data about a profession within national business and household surveys
- extrapolation to understand the implications for the broader profession
- trends analysis and data stress-testing
- reporting, presentations, consultancy.
Topics
Topics covered by the analysis include:
- gender, age
- satisfaction with life
- ethnicity, nationality, country of birth
- internet use
- household characteristics and composition
- industry, sector,
- employment status
- responsibilities
- mode of employment
- pension status and rationales
- travel to work
- workplace location
- sickness
- hours worked
- second jobs
- social mobility factors
- education, training and qualifications
- health.
Clients
Clients who have used this product include:
- Chartered Institute of Public Relations
- Association of Colleges
- Institute of Chartered Accountants of England and Wales
Testimonials
“This methodology can be adopted by any membership body or trade association looking to understand the population of practitioners within a given industry or industries, to provide intelligence to support membership growth or retention, training or CPD and/or broader membership research projects.”
Phil Morgan, Deputy CEO, Chartered Institute of Public Relations