Supporting successful college mergers

Chalkstream has extensive experience on advising and supporting merging colleges. In recent years we have developed a research suite to support colleges manage their reputations, markets and brands before or after merger.


Our research has helped colleges:

  • define a new vision and mission for the organisation
  • improve recruitment and retention after merger
  • manage the reputational risks associated with merger
  • understand the value of – and develop - identify, name, brand
  • create effective marketing strategies
  • successfully plan curricula
  • measures and improve student experience, support and relationship management.


Projects typically involve:

  • new analysis of college enrolment and application data
  • online, face to face and telephone interviews with those publics that matter most to colleges - current and prospective students, staff, parents, employers and key opinion formers
  • analysis, reporting, presentations, consultancy.


Each Chalkstream research project is bespoke according to specific client needs. Themes we have explored on behalf of merging or merged colleges include:

  • attitudes to college or campus identity, name, brand and impact on behaviours
  • awareness, favourability, perceptions of colleges and competitors
  • factors, channels and influencers in applicant behaviour
  • subject level market share and competitor curricula review
  • travel to study attitudes and behaviours.


Clients who have used this product include:

  • New City College Group
  • Bath College
  • Capital City Colleges Group
  • Bedford College Group
  • RNN Group.

About Us

Chalkstream Limited, registered in England and Wales.

Registered Number: 08104444

Registered Address: 20 Stocks Road, Aldbury, Herts, HP23 5RU

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