Helping training providers improve and grow apprenticeship provision

Chalkstream helps independent training providers and colleges grow their apprenticeship provision.


Our research has helped independent training providers and colleges:

  • identify apprenticeship strengths, weaknesses and opportunities for growth
  • better manage the risks inherent in growth
  • effectively plan new provision.


Project typically involve:

  • secondary research, including analysis of provider and college data, labour market and employer intelligence, competitor offer
  • primary research among current and apprentices, employers, parents and influencers
  • analysis, reporting, presentations, consultancy.


Each Chalkstream project is bespoke, according to the specific needs of the client. Themes we have explored on behalf of clients include:

  • competitor identification, offer, delivery models and recruitment methods
  • provider and competitor market shares
  • framework popularity within a catchment
  • local and regional skills and apprenticeship demand (by type and level)
  • customer and product analysis
  • employer views on apprenticeships
  • barriers to student and employer engagement in apprenticeships
  • delivery method, longevity and communication preferences.


“Chalkstream clearly detailed the methodology and approach they planned to take, along with timescales, right from the offset, so it was easy to follow the progress of the project. Because they are able to access such as wide range of secondary reports, which are not always in the public domain, and drew on their past experiences of working on similar projects, we really benefited from this in terms of extending the scope of the project and how it should be structured to get the best results.

“The results clearly identified what we need to do to improve and grow our apprenticeship provision. What we particularly liked was that it provided us with recommendations - when we have worked with other agencies, we’ve just been sent the results and have had to spend time analysing them to draw our own conclusions. This saved us a lot of time and because the recommendations were presented by Chalkstream to the senior management team, that SMT now has a clear understanding of what now needs to be done.”

Sarah Baxter, Director of Marketing and Business Development, Bedford College


About Us

Chalkstream Limited, registered in England and Wales.

Registered Number: 08104444

Registered Address: 20 Stocks Road, Aldbury, Herts, HP23 5RU

Copyright © 2019 Chalkstream Ltd. Website by Just Website Designs

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