Promoting research into HE philanthropic giving to advocate on behalf of fundraising and secure future participation.
CASE – Communicating alumni giving
Date: 2015 and 2016
Purpose: To promote the Ross CASE survey of UK higher education philanthropic giving, in order to advocate on behalf of fundraising activities in the sector and secure future participation among HE institutions.
- client and stakeholder liaison in the drafting process
- media relations
- reporting of results
Outcomes: Widespread regional and national media coverage across two years, including the Financial Times, Times, Herald (Scotland), Times Higher Education and Guardian newspapers.
Client comment: “Ben takes the time to listen to our needs and objectives, and provides strategic thinking and ideas to deliver to specification and meet our expectations, helping us to receive coverage in important markets for CASE. I especially appreciate the follow up from Ben afterward to assess and strategize for the future of the report’s communications.”
Carolee Summers-Sparks, Deputy Director, CASE Europe