Supporting the Trust in establishing a new, successful secondary school.

Learning Alliance Academy Trust – Establishing a new secondary school

Date: 2013-16

Purpose: To support the Trust in successfully establishing a new school in Slough


  • strategic communication consultancy
  • public consultation management
  • marketing and public relations strategies
  • new build and site development issues management
  • media liaison
  • staff recruitment support
  • marketing collateral development

Outcomes: Lynch Hill Enterprise Academy opened as a state-funded non-selective, all-ability, non-denominational secondary school in September 2014 to serve an area with a chronic projected shortage of secondary places. The school is now judged good by Ofsted and is successfully recruiting to planned admission numbers. In September 2016 the school moves into new premises in central Slough.

Client comment: "The advice and support we have received has been immensely helpful.  Ben's wide ranging knowledge and experience [particularly in the field of education] has guided us through the minefield of marketing strategy. He instils confidence and just makes the job a whole lot easier!”

Gillian Coffey, Executive Headteacher, Lynch Hill Enterprise Academy

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